Fractional CMO, COO & EOS Integrator

Senior leadership, when you need it — without the full-time cost.

Some problems require a seat at the table, not just advice from the outside.

Consulting is valuable. Coaching is valuable. But sometimes what a business actually needs is an experienced operator embedded inside the organization — attending the meetings, making the calls, leading the team, and owning the outcomes.

That's what fractional leadership is. And it's one of the highest-leverage investments a growing business can make.

Who this is for

Fractional engagements are built for businesses in one of a few common situations:

No senior leader in place — The founder or CEO is doing the CMO, COO, or Integrator job themselves. It's working, until it isn't. You need someone experienced in the seat so you can get out of it.

Building out an initial team — You're hiring your first real marketing or operations team and need a seasoned leader to recruit, structure, and develop them while the function gets off the ground.

Scaling past your current team's capabilities — Your team is solid but the business has grown beyond what they can manage without senior leadership. You need an experienced operator to elevate the function without blowing up the budget.

In transition between full-time hires — You've lost a CMO, COO, or Integrator and can't afford a gap in leadership while you find the right permanent hire. A fractional engagement bridges that gap without losing momentum.

Fractional EOS Integrator

The Integrator is the person who makes the Visionary's ideas real — running the leadership team, owning the P&L, driving accountability, and making sure the business executes against the vision with discipline and consistency.

It's one of the hardest roles to fill, and one of the most critical. A business without a strong Integrator is a business where the Visionary is doing two jobs — and usually doing neither as well as they could.

As a Fractional Integrator, I step into that role on a part-time basis — running your L10s, holding your leadership team accountable to their Rocks, resolving the Issues that keep surfacing, and acting as the operational backbone your Visionary needs to focus on what they do best.

Note: As with my EOS operational coaching, this role is independent of EOS Worldwide. EOS® and Entrepreneurial Operating System® are registered trademarks of EOS Worldwide. I am not affiliated with, endorsed by, or sponsored by EOS Worldwide.

Fractional CMO

Twenty years of building and leading marketing organizations — DTC, e-commerce, performance marketing, lead generation, content, SEO, paid media, retention, Amazon — across companies ranging from lean startups to Fortune 100 enterprises.

As a Fractional CMO, I bring that experience directly into your marketing function. I lead your team, own your marketing strategy, manage your agency and vendor relationships, build your reporting infrastructure, and drive the revenue outcomes your business needs — at a fraction of the cost of a full-time senior hire.

Fractional COO

Growth creates operational complexity. Processes that worked at $5M start breaking at $15M. Teams that could self-organize at 20 people need structure at 60. The systems, accountability frameworks, and operational cadences that scale a business rarely build themselves.

As a Fractional COO, I bring operational rigor to the areas of the business that need it most — building the systems, structures, and accountability frameworks that let a growing business run more predictably, more profitably, and with less dependence on the founder to hold everything together.

How it works

Fractional engagements are structured as monthly retainers, with scope and time commitment tailored to what the role actually requires. Most engagements include a defined set of weekly and monthly touchpoints, clear ownership of specific outcomes, and regular reporting to the CEO or founder.

Every engagement begins with a discovery conversation to assess the business, understand the gaps, and determine which role — and what level of involvement — makes the most sense.

What you can expect

A fractional engagement with me is not a consulting relationship where I observe, advise, and hand you a deck. I'm in the business with you — in the meetings, on the calls, leading the team, and accountable for outcomes the same way a full-time executive would be.

The difference is the cost, the flexibility, and the fact that you get someone who has done this before.