Growth Consulting

For DTC brands that are ready to stop guessing and start scaling profitably.

Revenue is a vanity metric. Profit is the point.

A lot of DTC brands know how to spend money to grow. Fewer know how to grow in a way that actually builds a business — one with healthy unit economics, a marketing engine that scales, and a team that can execute without the founder or CMO holding everything together.

That's the work I do.

What I help you solve

After two decades leading growth for DTC and e-commerce brands — including turning around a specialty footwear brand from -$1M to +$5.2M EBITDA while doubling revenue, and scaling a direct-response brand 50% YoY — I've seen the same core problems show up again and again:

• You're growing, but margins are shrinking. CAC is climbing, LTV isn't keeping pace, and the unit economics that made the business work at $5M are starting to break at $20M.

• Your Amazon channel is either untapped or unmanaged. You're leaving money on the table, losing the Buy Box, or both.

• Your marketing team isn't performing. Whether it's structure, accountability, talent, or all three — the team isn't moving fast enough or producing results that match the investment.

• You don't have a clear picture of what's actually driving growth. Attribution is murky, reporting is inconsistent, and decisions are being made on gut feel more than data.

• You're over-reliant on one channel. A single traffic source or revenue stream is one algorithm change away from a very bad quarter.

What we work on together

Engagements are tailored to where you are and what you need, but typically cover some combination of:

• Unit economics audit — CAC, LTV, contribution margin, and payback period by channel. Understanding what's actually working and what's quietly bleeding you out.

• Channel mix & media strategy — Paid social, search, native, email, SMS, Amazon — identifying where to push, where to pull back, and where you're underinvested.

• Amazon growth — Winning and controlling the Buy Box, improving organic rank, and building a channel strategy that complements rather than cannibalizes your DTC business.

• Marketing team structure & performance — Evaluating your current team, identifying gaps, and building the accountability systems that turn a group of people into a high-performing marketing organization.

• Reporting & decision infrastructure — Building the dashboards and cadences that give leadership a clear, real-time picture of what's working.

Who this is for

Growth consulting engagements are built for DTC and e-commerce brands doing $5M–$50M+ in revenue that have hit a ceiling — or are scaling fast enough that they're starting to outgrow their current systems, team, or strategy.

You don't need another agency. You need someone who has been in the seat, seen the problems before, and knows how to fix them.

How it works

Engagements are available on a monthly retainer for ongoing strategic work, or as a focused project engagement built around a specific challenge — a channel audit, a team assessment, an Amazon launch, or a full growth diagnostic.

Everything starts with a discovery conversation to understand your business, your numbers, and where the real leverage is.